SentineLEX wrote:Hello all,
I was always wondering, why did Strato change their logo ever so slightly from this:
I'm always surprised when people imagine that we (people in bands) often have a super formulated strategy / clearly thought out plan for these type of things. Especially in this band it can get a bit chaotic sometimes, that was true then and it's still a little true. What happens is that some pieces fall where they may and then you reconcile everything to accommodate whatever the facts on the ground happen to be.
The general idea was to make a slightly new look to go with the new musical direction which was planned to help conquer the world.
The detailed decisions were made by the graphic designer, with a bit of feedback from the band. I remember being delighted by the slightly more menacing looking lily myself at the time.
What happened with the world domination part? Sometimes even sketchy plans can go awry, that's another story entirely
.. a long one which has been told over and over. One big piece was the record coming out about a year later than planned. By that time, short sighted decisions at the label, and the London stock exchange plus some commercial banks, caught up with them. And us. Nothing stupid or ridiculous we ever did as a band can compare to the folly and hubris of the Sanctuary top management at the time.
Some other factor was probably that record buyers, I mean even the ones that did know about the release, didn't seem to fully be able to take the record to their hearts. For a few different reasons I suppose.
What I think is more interesting is that the graphic artist (a quite talented Swedish guy called Mattias Norén) randomly put little polaris-looking compass thingies in the O and the U. Spooky...... some sort of a premonition?
